What's In An Ad
What's In An Ad (#03): The Alice Effect—User-Centric Marketing with Jeric Griffin
How does changing user behaviour impact the role and day-to-day job of a performance marketer?
What's In An Ad
How does changing user behaviour impact the role and day-to-day job of a performance marketer?
What's In An Ad
Attribution is one of the biggest challenges that marketers face today; how do you make sense of it as privacy and AI reshape the marketing landscape?
What's In An Ad
Building an effective analytics tech stack is a necessity for any marketing team. But how do you get started?
Ad Systems
Manual tagging of creative assets and their elements has been a key part of marketers' jobs. But is manual tagging really effective?
Operations
Finalizing a release schedule
Ad Systems
Marketing attribution comes with its own share of problems. Here's a quick look at these problems and efforts that can be made to minimize their impact
Operations
A look at our internal testing dashboard
With algorithms taking over audience targeting, and privacy features and regulations becoming more mainstream, creative personalization is the lever of growth that media buyers should focus on. Here's why
Meta recently rolled out a new multi-advertiser placement type: 2x2 Reels Ads. This doesn't really help media buyers, and in fact, will turn out to be more of an issue than a blessing.
Welcome to #PintPourings! A brief, weekly newsletter dedicated to sharing information, giving updates and building something useful!
Breaking Down The Digital Ads World
Marketing attribution is one of the toughest parts of a marketer's job; figuring out attribution can really elevate the your understanding of what's driving purchases.
Everyone faces challenges; so do we!
Performance benchmarking is crucial. It can boost the returns you get on your creative. Here's how.
A sneak peek to the front-end
The demand for creative strategists is rising, especially among agencies and D2C brands. Here's why
Explaining the roadmap
By integrating creative analytics into the growth marketing process, businesses can make more informed decisions, optimize their strategies more effectively, and ultimately drive better business outcomes.
Setting up your ad account in the right way can really help boost your ad performance; Google and FB themselves tell you this! Here's how you can start organizing your ad accounts better.
Neuromarketing findings can be tested and verified using creative analytics. Here's how.
Introducing the team behind Pint AI!
Neuromarketing is an emerging field of study, that looks at how people respond to advertising and other brand-related messages. This has a deeper impact on your digital ads that you know. Here's how.
Sound and music are central aspects of video ads, especially across short form videos. Using them effectively is central to improving ad performance.