With algorithms taking over audience targeting, and privacy features and regulations becoming more mainstream, creative personalization is the lever of growth that media buyers should focus on. Here's why
Meta recently rolled out a new multi-advertiser placement type: 2x2 Reels Ads. This doesn't really help media buyers, and in fact, will turn out to be more of an issue than a blessing.
Welcome to #PintPourings! A brief, weekly newsletter dedicated to sharing information, giving updates and building something useful!
A breakdown of how to use briefs on Pint AI
A quick guide to understanding how to make the most out of a creative's information that Pint finds
A quick guide to navigating the All Creatives section of Pint AI
A basic guide with step-by-step instructions on getting started with Pint AI
How does changing user behaviour impact the role and day-to-day job of a performance marketer?
Attribution is one of the biggest challenges that marketers face today; how do you make sense of it as privacy and AI reshape the marketing landscape?
Building an effective analytics tech stack is a necessity for any marketing team. But how do you get started?
Manual tagging of creative assets and their elements has been a key part of marketers' jobs. But is manual tagging really effective?
Finalizing a release schedule
Marketing attribution comes with its own share of problems. Here's a quick look at these problems and efforts that can be made to minimize their impact
A look at our internal testing dashboard
Marketing attribution is one of the toughest parts of a marketer's job; figuring out attribution can really elevate the your understanding of what's driving purchases.