Operations
A Beginner's Guide to Unified Measurement in Creative Strategy and Media Buying
Unified Measurement in digital marketing has been spoken about for ages; but what exactly does this mean? How can you apply it?
Ad Systems
Top 10 Creative Validation Tools for Digital Marketing Teams
Creative validation is a must for any marketing team—here's a list of the top 10 tools a digital marketer can use, across several different use cases.
Operations
5 Emerging Trends in A/B Testing That Are Changing the Game
2024 is bringing with it a slate of trends that will diversify the way A/B tests currently take place for media buyers. Here are 5 emerging trends that will change the A/B testing game
Strategy
Numbers or Words? Choosing Between Quantitative & Qualitative Data in Media Buying
Quantitative and Qualitative data both have their own strengths; you have to know what kind of information you're looking for and decide accordingly. The best approaches often include both. Here's how
Strategy
What is Creative Analytics?
Over the last couple of years, creative analytics has been making its way to the digital marketing spotlight. But what exactly is it? And how does it help?
Operations
#PintPourings: Edition 1
Welcome to #PintPourings! A brief, weekly newsletter dedicated to sharing information, giving updates and building something useful!
Ad Systems
WTF is Creative Testing?
Creative testing is an absolute necessity for advertisers; it's what allows the creation of high-performing ads. But what is it? How does it work? How do you get started?
Ad Systems
WTF Is Dynamic Creative Optimization (DCO)?
DCO claims to make advertiser's lives easier. But what exactly is it and how does it work?