![Marketing Attribution Made Simple - Part 2: Dive deeper into understanding complex attribution models](/content/images/size/w600/2024/07/-PintPourings-Edition-1--49-.png)
Ad Systems
Marketing Attribution Made Simple: Part 2
Marketing attribution comes with its own share of problems. Here's a quick look at these problems and efforts that can be made to minimize their impact
Providing insights into workflows and methodologies that optimize ad performance.
Ad Systems
Marketing attribution comes with its own share of problems. Here's a quick look at these problems and efforts that can be made to minimize their impact
Operations
Marketing attribution is one of the toughest parts of a marketer's job; figuring out attribution can really elevate the your understanding of what's driving purchases.
Operations
By integrating creative analytics into the growth marketing process, businesses can make more informed decisions, optimize their strategies more effectively, and ultimately drive better business outcomes.
Ad Systems
Setting up your ad account in the right way can really help boost your ad performance; Google and FB themselves tell you this! Here's how you can start organizing your ad accounts better.
Operations
Creative analytics is far more valuable in 2024 than it ever was; it provides a much needed growth lever for marketers, and if used well, can boost ROAS
Operations
Unified Measurement in digital marketing has been spoken about for ages; but what exactly does this mean? How can you apply it?
Ad Systems
Creative validation is a must for any marketing team—here's a list of the top 10 tools a digital marketer can use, across several different use cases.
Operations
2024 is bringing with it a slate of trends that will diversify the way A/B tests currently take place for media buyers. Here are 5 emerging trends that will change the A/B testing game
Strategy
Quantitative and Qualitative data both have their own strengths; you have to know what kind of information you're looking for and decide accordingly. The best approaches often include both. Here's how
Strategy
Over the last couple of years, creative analytics has been making its way to the digital marketing spotlight. But what exactly is it? And how does it help?
Operations
Welcome to #PintPourings! A brief, weekly newsletter dedicated to sharing information, giving updates and building something useful!
Ad Systems
Creative testing is an absolute necessity for advertisers; it's what allows the creation of high-performing ads. But what is it? How does it work? How do you get started?