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Strategy
Creative Analytics 109: Performance Benchmarking for Higher Creative ROAS
Performance benchmarking is crucial. It can boost the returns you get on your creative. Here's how.
Discover best practices and innovative techniques to elevate your ad campaigns
Strategy
Performance benchmarking is crucial. It can boost the returns you get on your creative. Here's how.
Strategy
The demand for creative strategists is rising, especially among agencies and D2C brands. Here's why
Operations
By integrating creative analytics into the growth marketing process, businesses can make more informed decisions, optimize their strategies more effectively, and ultimately drive better business outcomes.
Ad Systems
Setting up your ad account in the right way can really help boost your ad performance; Google and FB themselves tell you this! Here's how you can start organizing your ad accounts better.
Strategy
Neuromarketing findings can be tested and verified using creative analytics. Here's how.
Tools
Neuromarketing is an emerging field of study, that looks at how people respond to advertising and other brand-related messages. This has a deeper impact on your digital ads that you know. Here's how.
Content
Sound and music are central aspects of video ads, especially across short form videos. Using them effectively is central to improving ad performance.
Content
It's obvious that using good images in the right context can boost ad performance. But how exactly can you decide which image to use?
Content
Typography can have a marked measure on the quality and performance of ads. It's important to know the best ways to use typography.
Content
The basic structure and layout of ad creatives are super important when you're looking at increasing their performance. An ad structured the right way can have more impact than you know. Here's how
Strategy
Something as small as logo placement in your ad creative can have a huge impact on your performance. Here's how
Content
Including faces in your ad creatives can have a huge impact on returns, if done right. We uncover the psychological and emotional impacts of using faces, and how you can track their performance.