Top 10 Creative Validation Tools for Digital Marketing Teams
Creative validation is a must for any marketing team—here's a list of the top 10 tools a digital marketer can use, across several different use cases.
5 Emerging Trends in A/B Testing That Are Changing the Game
2024 is bringing with it a slate of trends that will diversify the way A/B tests currently take place for media buyers. Here are 5 emerging trends that will change the A/B testing game
Numbers or Words? Choosing Between Quantitative & Qualitative Data in Media Buying
Quantitative and Qualitative data both have their own strengths; you have to know what kind of information you're looking for and decide accordingly. The best approaches often include both. Here's how
How You Can Validate Your Creative Concepts for Meta Ads
Creative testing, especially for creative concepts, is one of the main functions of media buying teams. But how do you interpret and validate your creative concept?
What Exactly Is Meta's Audience Network? A Beginner's Guide
Meta allows you to advertise well beyond it's owned platforms like Facebook and Instagram. This can be particularly powerful if you know where your audience is online. Here's a quick breakdown of Meta's Audience Network
Defining A Creative Analyst: A Media Buyer, Creative Strategist, Or Both?
With the rise of creative analytics, it's only a matter of time before the position of a 'creative analyst' becomes common across marketing teams. But what exactly are they expected to do?
What is Creative Analytics?
Over the last couple of years, creative analytics has been making its way to the digital marketing spotlight. But what exactly is it? And how does it help?
Uncovering The Rise of 'Ugly Ads' in Digital Marketing
Ugly Ads have become a mainstay for several D2C brands; they have seen much more success with these ads than other formats. But, what are they? And why the sudden growth? Let's jump in
Meta's Exclusion Features: A Beginner's Guide
When running ads on Meta, targeting the right audience is crucial, but just as important is knowing who not to target. Meta’s advertising platform offers robust exclusion features that can help you refine your audience, optimize your ad spend, and enhance overall campaign effectiveness. If you're beginning
The Promise of Performance Creative
How can you increase the chances of your ad creative getting good results? How can you make your data analysis aid the creative process? Say hello to Performance Creative
The 2x2 Reels Multi-Advertiser Placement: Wtf?
Meta recently rolled out a new multi-advertiser placement type: 2x2 Reels Ads. This doesn't really help media buyers, and in fact, will turn out to be more of an issue than a blessing.
#AnalyzeThatAd: Edition 2
A review of the last week (April 1st-5th) at Pint AI