Creative Analytics 106: The Link Between Neuromarketing & Digital Ads

Neuromarketing is an emerging field of study, that looks at how people respond to advertising and other brand-related messages. This has a deeper impact on your digital ads that you know. Here's how.

Creative Analytics 105: Sound & Music Can Lift Ad Performance

Sound and music are central aspects of video ads, especially across short form videos. Using them effectively is central to improving ad performance.

Creative Analytics 104: How Images Can Make or Break Ad Performance

It's obvious that using good images in the right context can boost ad performance. But how exactly can you decide which image to use?

Creative Analytics 103: The Impact of Typography on Ad Creative Performance

Typography can have a marked measure on the quality and performance of ads. It's important to know the best ways to use typography.

Creative Analytics 102: Keep an Eye on Layout & Basic Design of Ad Creatives

The basic structure and layout of ad creatives are super important when you're looking at increasing their performance. An ad structured the right way can have more impact than you know. Here's how

Creative Analytics 101: Using Logos The Right Way Can Boost Your Ad Creative Performance

Something as small as logo placement in your ad creative can have a huge impact on your performance. Here's how

How a Face Can Boost Ad Creative Performance

Including faces in your ad creatives can have a huge impact on returns, if done right. We uncover the psychological and emotional impacts of using faces, and how you can track their performance.

How Colors Can Make or Break Your Ad Creative: A Guide

The choice of a certain background color in an ad creative can have a sizeable impact on its performance. Here are some best practices for using colors to your advantage in ads.

How Creative Analytics Can Boost Your ROAS

Creative analytics is far more valuable in 2024 than it ever was; it provides a much needed growth lever for marketers, and if used well, can boost ROAS

Combatting Creative Fatigue in Digital Ads

Creative fatigue is the nightmare of every marketer; it's the point at which you know your ad is no longer effective. And this happens almost weekly. So how can you combat creative fatigue?

7 Steps to Optimize Ad Creatives for Higher Conversions: A Guide

Optimizing your ad creatives is one of the most crucial steps you can take for driving better conversions. What does it mean? Simply put, ad creative optimization involves fine-tuning various elements of your ads to maximize their performance. By leveraging conversion optimization tools and creative improvement software, marketers can create

Why I’m Betting on Creative Analytics to be the Next Big Thing in AdTech

With algorithms taking over audience targeting, and privacy features and regulations becoming more mainstream, creative personalization is the lever of growth that media buyers should focus on. Here's why