Strategy
How to Build a Killer Creative Strategy: A Beginner's Guide
How can you build a creative strategy that lets you stand out, and gives you returns as well? Here's a quick guide for beginners!
Content
How You Can Validate Your Creative Concepts for Meta Ads
Creative testing, especially for creative concepts, is one of the main functions of media buying teams. But how do you interpret and validate your creative concept?
Content
Defining A Creative Analyst: A Media Buyer, Creative Strategist, Or Both?
With the rise of creative analytics, it's only a matter of time before the position of a 'creative analyst' becomes common across marketing teams. But what exactly are they expected to do?
Content
Uncovering The Rise of 'Ugly Ads' in Digital Marketing
Ugly Ads have become a mainstay for several D2C brands; they have seen much more success with these ads than other formats. But, what are they? And why the sudden growth? Let's jump in
Strategy
How To Write Winning Ad Copy
Writing a winning ad copy is all about understanding how aware your customers are about your product and what you're selling. Here's the ultimate guide.