What's In An Ad
What's In An Ad (#03): The Alice Effect—User-Centric Marketing with Jeric Griffin
How does changing user behaviour impact the role and day-to-day job of a performance marketer?
Sourya Reddy
Sourya is the co-founder and CPO of Pint AI, and the guy-in-charge for this newsletter
What's In An Ad
What's In An Ad (Ep #02): Making Sense of Attribution with Tom Leonard
Attribution is one of the biggest challenges that marketers face today; how do you make sense of it as privacy and AI reshape the marketing landscape?
What's In An Ad
What's In An Ad (Ep #01): Building the Right Ad Analytics Tech Stack with Matthew Mikrut
Building an effective analytics tech stack is a necessity for any marketing team. But how do you get started?
Operations
Pint AI Product Updates: Week 15
Finalizing a release schedule
Ad Systems
Marketing Attribution Made Simple: Part 2
Marketing attribution comes with its own share of problems. Here's a quick look at these problems and efforts that can be made to minimize their impact
Operations
Pint AI Product Updates: Week 13
A look at our internal testing dashboard
Operations
Marketing Attribution Made Simple: Part 1
Marketing attribution is one of the toughest parts of a marketer's job; figuring out attribution can really elevate the your understanding of what's driving purchases.
Operations
Pint AI Product Updates: Week 11
Everyone faces challenges; so do we!
Strategy
Creative Analytics 109: Performance Benchmarking for Higher Creative ROAS
Performance benchmarking is crucial. It can boost the returns you get on your creative. Here's how.
Operations
Pint AI Product Updates: Week 10
A sneak peek to the front-end
Strategy
Creative Analytics 108: Who TF is a Creative Strategist?
The demand for creative strategists is rising, especially among agencies and D2C brands. Here's why
Operations
Pint AI Product Updates: Week 9
Explaining the roadmap