Ad Systems
Marketing Attribution Made Simple: Part 2
Marketing attribution comes with its own share of problems. Here's a quick look at these problems and efforts that can be made to minimize their impact
Sourya Reddy
Sourya is the co-founder and CPO of Pint AI, and the guy-in-charge for this newsletter
Operations
Marketing Attribution Made Simple: Part 1
Marketing attribution is one of the toughest parts of a marketer's job; figuring out attribution can really elevate the your understanding of what's driving purchases.
Strategy
Creative Analytics 109: Performance Benchmarking for Higher Creative ROAS
Performance benchmarking is crucial. It can boost the returns you get on your creative. Here's how.
Strategy
Creative Analytics 108: Who TF is a Creative Strategist?
The demand for creative strategists is rising, especially among agencies and D2C brands. Here's why
Ad Systems
Mastering Ad Account Organization: Best Practices for Google and Facebook Ads
Setting up your ad account in the right way can really help boost your ad performance; Google and FB themselves tell you this! Here's how you can start organizing your ad accounts better.
Tools
Creative Analytics 106: The Link Between Neuromarketing & Digital Ads
Neuromarketing is an emerging field of study, that looks at how people respond to advertising and other brand-related messages. This has a deeper impact on your digital ads that you know. Here's how.
Content
Creative Analytics 105: Sound & Music Can Lift Ad Performance
Sound and music are central aspects of video ads, especially across short form videos. Using them effectively is central to improving ad performance.
Content
Creative Analytics 103: The Impact of Typography on Ad Creative Performance
Typography can have a marked measure on the quality and performance of ads. It's important to know the best ways to use typography.
Strategy
Creative Analytics 101: Using Logos The Right Way Can Boost Your Ad Creative Performance
Something as small as logo placement in your ad creative can have a huge impact on your performance. Here's how
Content
How a Face Can Boost Ad Creative Performance
Including faces in your ad creatives can have a huge impact on returns, if done right. We uncover the psychological and emotional impacts of using faces, and how you can track their performance.
Content
How Colors Can Make or Break Your Ad Creative: A Guide
The choice of a certain background color in an ad creative can have a sizeable impact on its performance. Here are some best practices for using colors to your advantage in ads.
Operations
How Creative Analytics Can Boost Your ROAS
Creative analytics is far more valuable in 2024 than it ever was; it provides a much needed growth lever for marketers, and if used well, can boost ROAS