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Content
Creative Analytics 105: Sound & Music Can Lift Ad Performance
Sound and music are central aspects of video ads, especially across short form videos. Using them effectively is central to improving ad performance.
Sourya is the co-founder and CPO of Pint AI, and the guy-in-charge for this newsletter
Content
Sound and music are central aspects of video ads, especially across short form videos. Using them effectively is central to improving ad performance.
Content
Typography can have a marked measure on the quality and performance of ads. It's important to know the best ways to use typography.
Operations
An intro to our product design approach
Operations
1 month in, here's where we are
Strategy
Something as small as logo placement in your ad creative can have a huge impact on your performance. Here's how
Content
Including faces in your ad creatives can have a huge impact on returns, if done right. We uncover the psychological and emotional impacts of using faces, and how you can track their performance.
Content
The choice of a certain background color in an ad creative can have a sizeable impact on its performance. Here are some best practices for using colors to your advantage in ads.
Operations
Creative analytics is far more valuable in 2024 than it ever was; it provides a much needed growth lever for marketers, and if used well, can boost ROAS
Content
Optimizing your ad creatives is one of the most crucial steps you can take for driving better conversions. What does it mean? Simply put, ad creative optimization involves fine-tuning various elements of your ads to maximize their performance. By leveraging conversion optimization tools and creative improvement software, marketers can create
Operations
Designing the MVP has begun!
Ad copy formats and hooks—here's how you can identify them
Strategy
How can you build a creative strategy that lets you stand out, and gives you returns as well? Here's a quick guide for beginners!