Sourya is the co-founder and CPO of Pint AI, and the guy-in-charge for this newsletter
Ad Systems
Setting up your ad account in the right way can really help boost your ad performance; Google and FB themselves tell you this! Here's how you can start organizing your ad accounts better.
Operations
Introducing the team behind Pint AI!
Tools
Neuromarketing is an emerging field of study, that looks at how people respond to advertising and other brand-related messages. This has a deeper impact on your digital ads that you know. Here's how.
Content
Sound and music are central aspects of video ads, especially across short form videos. Using them effectively is central to improving ad performance.
Content
Typography can have a marked measure on the quality and performance of ads. It's important to know the best ways to use typography.
Operations
An intro to our product design approach
Operations
1 month in, here's where we are
Strategy
Something as small as logo placement in your ad creative can have a huge impact on your performance. Here's how
Content
Including faces in your ad creatives can have a huge impact on returns, if done right. We uncover the psychological and emotional impacts of using faces, and how you can track their performance.
Content
The choice of a certain background color in an ad creative can have a sizeable impact on its performance. Here are some best practices for using colors to your advantage in ads.
Operations
Creative analytics is far more valuable in 2024 than it ever was; it provides a much needed growth lever for marketers, and if used well, can boost ROAS
Content
Optimizing your ad creatives is one of the most crucial steps you can take for driving better conversions. What does it mean? Simply put, ad creative optimization involves fine-tuning various elements of your ads to maximize their performance. By leveraging conversion optimization tools and creative improvement software, marketers can create