Operations
Pint AI Product Updates: Week 4
Designing the MVP has begun!
Sourya Reddy
Sourya is the co-founder and CPO of Pint AI, and the guy-in-charge for this newsletter
Pint AI Product Updates: Week 3
Ad copy formats and hooks—here's how you can identify them
Strategy
How to Build a Killer Creative Strategy: A Beginner's Guide
How can you build a creative strategy that lets you stand out, and gives you returns as well? Here's a quick guide for beginners!
Operations
A Beginner's Guide to Unified Measurement in Creative Strategy and Media Buying
Unified Measurement in digital marketing has been spoken about for ages; but what exactly does this mean? How can you apply it?
Strategy
Who is a Creative Strategist?
Creative strategists will become an increasingly important part of digital marketing teams. Here's what creative strategists do
Ad Systems
Top 10 Creative Validation Tools for Digital Marketing Teams
Creative validation is a must for any marketing team—here's a list of the top 10 tools a digital marketer can use, across several different use cases.
Operations
5 Emerging Trends in A/B Testing That Are Changing the Game
2024 is bringing with it a slate of trends that will diversify the way A/B tests currently take place for media buyers. Here are 5 emerging trends that will change the A/B testing game
Strategy
Numbers or Words? Choosing Between Quantitative & Qualitative Data in Media Buying
Quantitative and Qualitative data both have their own strengths; you have to know what kind of information you're looking for and decide accordingly. The best approaches often include both. Here's how
Content
How You Can Validate Your Creative Concepts for Meta Ads
Creative testing, especially for creative concepts, is one of the main functions of media buying teams. But how do you interpret and validate your creative concept?
Ad Systems
What Exactly Is Meta's Audience Network? A Beginner's Guide
Meta allows you to advertise well beyond it's owned platforms like Facebook and Instagram. This can be particularly powerful if you know where your audience is online. Here's a quick breakdown of Meta's Audience Network
Content
Defining A Creative Analyst: A Media Buyer, Creative Strategist, Or Both?
With the rise of creative analytics, it's only a matter of time before the position of a 'creative analyst' becomes common across marketing teams. But what exactly are they expected to do?
Strategy
What is Creative Analytics?
Over the last couple of years, creative analytics has been making its way to the digital marketing spotlight. But what exactly is it? And how does it help?