Content
How a Face Can Boost Ad Creative Performance
Including faces in your ad creatives can have a huge impact on returns, if done right. We uncover the psychological and emotional impacts of using faces, and how you can track their performance.
Sourya Reddy
Sourya is the co-founder and CPO of Pint AI, and the guy-in-charge for this newsletter
Content
How Colors Can Make or Break Your Ad Creative: A Guide
The choice of a certain background color in an ad creative can have a sizeable impact on its performance. Here are some best practices for using colors to your advantage in ads.
Operations
How Creative Analytics Can Boost Your ROAS
Creative analytics is far more valuable in 2024 than it ever was; it provides a much needed growth lever for marketers, and if used well, can boost ROAS
Content
7 Steps to Optimize Ad Creatives for Higher Conversions: A Guide
Optimizing your ad creatives is one of the most crucial steps you can take for driving better conversions. What does it mean? Simply put, ad creative optimization involves fine-tuning various elements of your ads to maximize their performance. By leveraging conversion optimization tools and creative improvement software, marketers can create
Operations
Pint AI Product Updates: Week 4
Designing the MVP has begun!
Pint AI Product Updates: Week 3
Ad copy formats and hooks—here's how you can identify them
Strategy
How to Build a Killer Creative Strategy: A Beginner's Guide
How can you build a creative strategy that lets you stand out, and gives you returns as well? Here's a quick guide for beginners!
Operations
A Beginner's Guide to Unified Measurement in Creative Strategy and Media Buying
Unified Measurement in digital marketing has been spoken about for ages; but what exactly does this mean? How can you apply it?
Strategy
Who is a Creative Strategist?
Creative strategists will become an increasingly important part of digital marketing teams. Here's what creative strategists do
Ad Systems
Top 10 Creative Validation Tools for Digital Marketing Teams
Creative validation is a must for any marketing team—here's a list of the top 10 tools a digital marketer can use, across several different use cases.
Operations
5 Emerging Trends in A/B Testing That Are Changing the Game
2024 is bringing with it a slate of trends that will diversify the way A/B tests currently take place for media buyers. Here are 5 emerging trends that will change the A/B testing game
Strategy
Numbers or Words? Choosing Between Quantitative & Qualitative Data in Media Buying
Quantitative and Qualitative data both have their own strengths; you have to know what kind of information you're looking for and decide accordingly. The best approaches often include both. Here's how