The Promise of Performance Creative
How can you increase the chances of your ad creative getting good results? How can you make your data analysis aid the creative process? Say hello to Performance Creative
Sourya is the co-founder and CPO of Pint AI, and the guy-in-charge for this newsletter
How can you increase the chances of your ad creative getting good results? How can you make your data analysis aid the creative process? Say hello to Performance Creative
Operations
Say hello to Pint AI!
Ad Systems
Meta recently rolled out a new multi-advertiser placement type: 2x2 Reels Ads. This doesn't really help media buyers, and in fact, will turn out to be more of an issue than a blessing.
A review of the last week (April 1st-5th) at Pint AI
If you were to look at specific moments that changed or had a significant impact on the role of the media buyer/performance marketer, one moment would stand out — the launch of Meta's Advantage+ campaigns. Launched in late 2022, Advantage+ campaigns signalled the biggest shift yet towards algorithm-driven
Hey there! We're back with the second edition of Pint AI's newsletter, and this time with a bit of re-branding based on feedback from our readers. Pint Pourings is now the name of our blog, and Analyze That Ad is the name of this weekly newsletter.
Tools
With the advent of cookie-less browsers and strict privacy regulations, predictive analytics can aid marketers in finding better results. Here's how
Operations
Welcome to #PintPourings! A brief, weekly newsletter dedicated to sharing information, giving updates and building something useful!
Ad Systems
Forecasts suggest that programmatic advertising will command 87% of global digital ad spend by 2026. But with increasing privacy, rise of Gen AI and increased competition, what does the future of programmatic advertising look like?
Ad Systems
Creative testing is an absolute necessity for advertisers; it's what allows the creation of high-performing ads. But what is it? How does it work? How do you get started?
Ad Systems
DCO claims to make advertiser's lives easier. But what exactly is it and how does it work?
Strategy
Writing a winning ad copy is all about understanding how aware your customers are about your product and what you're selling. Here's the ultimate guide.