Content
How You Can Validate Your Creative Concepts for Meta Ads
Creative testing, especially for creative concepts, is one of the main functions of media buying teams. But how do you interpret and validate your creative concept?
Sourya Reddy
Sourya is the co-founder and CPO of Pint AI, and the guy-in-charge for this newsletter
Ad Systems
What Exactly Is Meta's Audience Network? A Beginner's Guide
Meta allows you to advertise well beyond it's owned platforms like Facebook and Instagram. This can be particularly powerful if you know where your audience is online. Here's a quick breakdown of Meta's Audience Network
Content
Defining A Creative Analyst: A Media Buyer, Creative Strategist, Or Both?
With the rise of creative analytics, it's only a matter of time before the position of a 'creative analyst' becomes common across marketing teams. But what exactly are they expected to do?
Strategy
What is Creative Analytics?
Over the last couple of years, creative analytics has been making its way to the digital marketing spotlight. But what exactly is it? And how does it help?
Content
Uncovering The Rise of 'Ugly Ads' in Digital Marketing
Ugly Ads have become a mainstay for several D2C brands; they have seen much more success with these ads than other formats. But, what are they? And why the sudden growth? Let's jump in
Operations
Pint AI Product Update: Week 2
A sneak peak at our content themes
Meta's Exclusion Features: A Beginner's Guide
When running ads on Meta, targeting the right audience is crucial, but just as important is knowing who not to target. Meta’s advertising platform offers robust exclusion features that can help you refine your audience, optimize your ad spend, and enhance overall campaign effectiveness. If you're beginning
The Promise of Performance Creative
How can you increase the chances of your ad creative getting good results? How can you make your data analysis aid the creative process? Say hello to Performance Creative
Operations
Pint AI Product Update: Week 1
Say hello to Pint AI!
Ad Systems
The 2x2 Reels Multi-Advertiser Placement: Wtf?
Meta recently rolled out a new multi-advertiser placement type: 2x2 Reels Ads. This doesn't really help media buyers, and in fact, will turn out to be more of an issue than a blessing.
#AnalyzeThatAd: Edition 2
A review of the last week (April 1st-5th) at Pint AI
Getting Jiggy with Advantage+ Campaigns
If you were to look at specific moments that changed or had a significant impact on the role of the media buyer/performance marketer, one moment would stand out — the launch of Meta's Advantage+ campaigns. Launched in late 2022, Advantage+ campaigns signalled the biggest shift yet towards algorithm-driven