Ad Systems
WTF is Creative Testing?
Creative testing is an absolute necessity for advertisers; it's what allows the creation of high-performing ads. But what is it? How does it work? How do you get started?
Sourya Reddy
Sourya is the co-founder and CPO of Pint AI, and the guy-in-charge for this newsletter
Ad Systems
WTF Is Dynamic Creative Optimization (DCO)?
DCO claims to make advertiser's lives easier. But what exactly is it and how does it work?
Strategy
How To Write Winning Ad Copy
Writing a winning ad copy is all about understanding how aware your customers are about your product and what you're selling. Here's the ultimate guide.
Ad Systems
How Can You Win A Facebook Ad Auction?
What exactly is Facebook's ad auction system? How does it work? What can an advertiser do to rank high in the auction? We break these questions down and more.