Operations
Pint AI Product Update: Week 2
A sneak peak at our content themes
Latest
Meta's Exclusion Features: A Beginner's Guide
When running ads on Meta, targeting the right audience is crucial, but just as important is knowing who not to target. Meta’s advertising platform offers robust exclusion features that can help you refine your audience, optimize your ad spend, and enhance overall campaign effectiveness. If you're beginning
The Promise of Performance Creative
How can you increase the chances of your ad creative getting good results? How can you make your data analysis aid the creative process? Say hello to Performance Creative
Operations
Pint AI Product Update: Week 1
Say hello to Pint AI!
Ad Systems
The 2x2 Reels Multi-Advertiser Placement: Wtf?
Meta recently rolled out a new multi-advertiser placement type: 2x2 Reels Ads. This doesn't really help media buyers, and in fact, will turn out to be more of an issue than a blessing.
#AnalyzeThatAd: Edition 2
A review of the last week (April 1st-5th) at Pint AI
Getting Jiggy with Advantage+ Campaigns
If you were to look at specific moments that changed or had a significant impact on the role of the media buyer/performance marketer, one moment would stand out — the launch of Meta's Advantage+ campaigns. Launched in late 2022, Advantage+ campaigns signalled the biggest shift yet towards algorithm-driven
#AnalyzeThatAd: Edition 1
Hey there! We're back with the second edition of Pint AI's newsletter, and this time with a bit of re-branding based on feedback from our readers. Pint Pourings is now the name of our blog, and Analyze That Ad is the name of this weekly newsletter.
Tools
The 1,2,3 of Predictive Analytics
With the advent of cookie-less browsers and strict privacy regulations, predictive analytics can aid marketers in finding better results. Here's how
Operations
#PintPourings: Edition 1
Welcome to #PintPourings! A brief, weekly newsletter dedicated to sharing information, giving updates and building something useful!
Ad Systems
Embracing the Future of Programmatic Advertising: Trends to Watch in 2024
Forecasts suggest that programmatic advertising will command 87% of global digital ad spend by 2026. But with increasing privacy, rise of Gen AI and increased competition, what does the future of programmatic advertising look like?
Ad Systems
WTF is Creative Testing?
Creative testing is an absolute necessity for advertisers; it's what allows the creation of high-performing ads. But what is it? How does it work? How do you get started?