Ad Systems
Manual Tagging of Creative Assets: A Headache
Manual tagging of creative assets and their elements has been a key part of marketers' jobs. But is manual tagging really effective?
Ad Systems
Helping you stay on top of ad algorithms
Ad Systems
Marketing Attribution Made Simple: Part 2
Marketing attribution comes with its own share of problems. Here's a quick look at these problems and efforts that can be made to minimize their impact
Operations
Marketing Attribution Made Simple: Part 1
Marketing attribution is one of the toughest parts of a marketer's job; figuring out attribution can really elevate the your understanding of what's driving purchases.
Ad Systems
Mastering Ad Account Organization: Best Practices for Google and Facebook Ads
Setting up your ad account in the right way can really help boost your ad performance; Google and FB themselves tell you this! Here's how you can start organizing your ad accounts better.
Ad Systems
Top 10 Creative Validation Tools for Digital Marketing Teams
Creative validation is a must for any marketing team—here's a list of the top 10 tools a digital marketer can use, across several different use cases.
Operations
5 Emerging Trends in A/B Testing That Are Changing the Game
2024 is bringing with it a slate of trends that will diversify the way A/B tests currently take place for media buyers. Here are 5 emerging trends that will change the A/B testing game
Ad Systems
What Exactly Is Meta's Audience Network? A Beginner's Guide
Meta allows you to advertise well beyond it's owned platforms like Facebook and Instagram. This can be particularly powerful if you know where your audience is online. Here's a quick breakdown of Meta's Audience Network
Ad Systems
The 2x2 Reels Multi-Advertiser Placement: Wtf?
Meta recently rolled out a new multi-advertiser placement type: 2x2 Reels Ads. This doesn't really help media buyers, and in fact, will turn out to be more of an issue than a blessing.
Ad Systems
Embracing the Future of Programmatic Advertising: Trends to Watch in 2024
Forecasts suggest that programmatic advertising will command 87% of global digital ad spend by 2026. But with increasing privacy, rise of Gen AI and increased competition, what does the future of programmatic advertising look like?
Ad Systems
WTF is Creative Testing?
Creative testing is an absolute necessity for advertisers; it's what allows the creation of high-performing ads. But what is it? How does it work? How do you get started?
Ad Systems
WTF Is Dynamic Creative Optimization (DCO)?
DCO claims to make advertiser's lives easier. But what exactly is it and how does it work?
Ad Systems
How Can You Win A Facebook Ad Auction?
What exactly is Facebook's ad auction system? How does it work? What can an advertiser do to rank high in the auction? We break these questions down and more.