Strategy
Creative Analytics 109: Performance Benchmarking for Higher Creative ROAS
Performance benchmarking is crucial. It can boost the returns you get on your creative. Here's how.
Content
Creative Analytics 105: Sound & Music Can Lift Ad Performance
Sound and music are central aspects of video ads, especially across short form videos. Using them effectively is central to improving ad performance.
Content
Creative Analytics 104: How Images Can Make or Break Ad Performance
It's obvious that using good images in the right context can boost ad performance. But how exactly can you decide which image to use?
Content
Creative Analytics 103: The Impact of Typography on Ad Creative Performance
Typography can have a marked measure on the quality and performance of ads. It's important to know the best ways to use typography.
Content
Creative Analytics 102: Keep an Eye on Layout & Basic Design of Ad Creatives
The basic structure and layout of ad creatives are super important when you're looking at increasing their performance. An ad structured the right way can have more impact than you know. Here's how
Strategy
Creative Analytics 101: Using Logos The Right Way Can Boost Your Ad Creative Performance
Something as small as logo placement in your ad creative can have a huge impact on your performance. Here's how
Content
How a Face Can Boost Ad Creative Performance
Including faces in your ad creatives can have a huge impact on returns, if done right. We uncover the psychological and emotional impacts of using faces, and how you can track their performance.
Content
How Colors Can Make or Break Your Ad Creative: A Guide
The choice of a certain background color in an ad creative can have a sizeable impact on its performance. Here are some best practices for using colors to your advantage in ads.
Content
Combatting Creative Fatigue in Digital Ads
Creative fatigue is the nightmare of every marketer; it's the point at which you know your ad is no longer effective. And this happens almost weekly. So how can you combat creative fatigue?
Content
7 Steps to Optimize Ad Creatives for Higher Conversions: A Guide
Optimizing your ad creatives is one of the most crucial steps you can take for driving better conversions. What does it mean? Simply put, ad creative optimization involves fine-tuning various elements of your ads to maximize their performance. By leveraging conversion optimization tools and creative improvement software, marketers can create
Strategy
How to Build a Killer Creative Strategy: A Beginner's Guide
How can you build a creative strategy that lets you stand out, and gives you returns as well? Here's a quick guide for beginners!
Content
How You Can Validate Your Creative Concepts for Meta Ads
Creative testing, especially for creative concepts, is one of the main functions of media buying teams. But how do you interpret and validate your creative concept?