Content
With the rise of creative analytics, it's only a matter of time before the position of a 'creative analyst' becomes common across marketing teams. But what exactly are they expected to do?
Content
Ugly Ads have become a mainstay for several D2C brands; they have seen much more success with these ads than other formats. But, what are they? And why the sudden growth? Let's jump in
Strategy
Writing a winning ad copy is all about understanding how aware your customers are about your product and what you're selling. Here's the ultimate guide.