Ad Systems
Manual Tagging of Creative Assets: A Headache
Manual tagging of creative assets and their elements has been a key part of marketers' jobs. But is manual tagging really effective?
Strategy
Creative Analytics 109: Performance Benchmarking for Higher Creative ROAS
Performance benchmarking is crucial. It can boost the returns you get on your creative. Here's how.
Strategy
Creative Analytics 108: Who TF is a Creative Strategist?
The demand for creative strategists is rising, especially among agencies and D2C brands. Here's why
Operations
Creative Analytics: A Crucial Cog in the Growth Marketing Machine
By integrating creative analytics into the growth marketing process, businesses can make more informed decisions, optimize their strategies more effectively, and ultimately drive better business outcomes.
Ad Systems
Mastering Ad Account Organization: Best Practices for Google and Facebook Ads
Setting up your ad account in the right way can really help boost your ad performance; Google and FB themselves tell you this! Here's how you can start organizing your ad accounts better.
Strategy
Creative Analytics 107: The Right Mix of Neuromarketing & Creative Analytics
Neuromarketing findings can be tested and verified using creative analytics. Here's how.
Tools
Creative Analytics 106: The Link Between Neuromarketing & Digital Ads
Neuromarketing is an emerging field of study, that looks at how people respond to advertising and other brand-related messages. This has a deeper impact on your digital ads that you know. Here's how.
Content
Creative Analytics 105: Sound & Music Can Lift Ad Performance
Sound and music are central aspects of video ads, especially across short form videos. Using them effectively is central to improving ad performance.
Content
Creative Analytics 104: How Images Can Make or Break Ad Performance
It's obvious that using good images in the right context can boost ad performance. But how exactly can you decide which image to use?
Content
Creative Analytics 103: The Impact of Typography on Ad Creative Performance
Typography can have a marked measure on the quality and performance of ads. It's important to know the best ways to use typography.
Content
Creative Analytics 102: Keep an Eye on Layout & Basic Design of Ad Creatives
The basic structure and layout of ad creatives are super important when you're looking at increasing their performance. An ad structured the right way can have more impact than you know. Here's how
Strategy
Creative Analytics 101: Using Logos The Right Way Can Boost Your Ad Creative Performance
Something as small as logo placement in your ad creative can have a huge impact on your performance. Here's how