Content
How a Face Can Boost Ad Creative Performance
Including faces in your ad creatives can have a huge impact on returns, if done right. We uncover the psychological and emotional impacts of using faces, and how you can track their performance.
Content
How Colors Can Make or Break Your Ad Creative: A Guide
The choice of a certain background color in an ad creative can have a sizeable impact on its performance. Here are some best practices for using colors to your advantage in ads.
Operations
How Creative Analytics Can Boost Your ROAS
Creative analytics is far more valuable in 2024 than it ever was; it provides a much needed growth lever for marketers, and if used well, can boost ROAS
Content
Combatting Creative Fatigue in Digital Ads
Creative fatigue is the nightmare of every marketer; it's the point at which you know your ad is no longer effective. And this happens almost weekly. So how can you combat creative fatigue?
Strategy
Why I’m Betting on Creative Analytics to be the Next Big Thing in AdTech
With algorithms taking over audience targeting, and privacy features and regulations becoming more mainstream, creative personalization is the lever of growth that media buyers should focus on. Here's why
Strategy
How to Build a Killer Creative Strategy: A Beginner's Guide
How can you build a creative strategy that lets you stand out, and gives you returns as well? Here's a quick guide for beginners!
Strategy
Who is a Creative Strategist?
Creative strategists will become an increasingly important part of digital marketing teams. Here's what creative strategists do
Strategy
Numbers or Words? Choosing Between Quantitative & Qualitative Data in Media Buying
Quantitative and Qualitative data both have their own strengths; you have to know what kind of information you're looking for and decide accordingly. The best approaches often include both. Here's how
Content
How You Can Validate Your Creative Concepts for Meta Ads
Creative testing, especially for creative concepts, is one of the main functions of media buying teams. But how do you interpret and validate your creative concept?
Strategy
What is Creative Analytics?
Over the last couple of years, creative analytics has been making its way to the digital marketing spotlight. But what exactly is it? And how does it help?
Content
Uncovering The Rise of 'Ugly Ads' in Digital Marketing
Ugly Ads have become a mainstay for several D2C brands; they have seen much more success with these ads than other formats. But, what are they? And why the sudden growth? Let's jump in
Ad Systems
Embracing the Future of Programmatic Advertising: Trends to Watch in 2024
Forecasts suggest that programmatic advertising will command 87% of global digital ad spend by 2026. But with increasing privacy, rise of Gen AI and increased competition, what does the future of programmatic advertising look like?