Ad Systems
Manual Tagging of Creative Assets: A Headache
Manual tagging of creative assets and their elements has been a key part of marketers' jobs. But is manual tagging really effective?
Swagam Dasgupta
Swagam is the co-founder, CEO and Chief Braniac of Pint AI
Operations
Creative Analytics: A Crucial Cog in the Growth Marketing Machine
By integrating creative analytics into the growth marketing process, businesses can make more informed decisions, optimize their strategies more effectively, and ultimately drive better business outcomes.
Strategy
Creative Analytics 107: The Right Mix of Neuromarketing & Creative Analytics
Neuromarketing findings can be tested and verified using creative analytics. Here's how.
Content
Creative Analytics 104: How Images Can Make or Break Ad Performance
It's obvious that using good images in the right context can boost ad performance. But how exactly can you decide which image to use?
Content
Creative Analytics 102: Keep an Eye on Layout & Basic Design of Ad Creatives
The basic structure and layout of ad creatives are super important when you're looking at increasing their performance. An ad structured the right way can have more impact than you know. Here's how
Content
Combatting Creative Fatigue in Digital Ads
Creative fatigue is the nightmare of every marketer; it's the point at which you know your ad is no longer effective. And this happens almost weekly. So how can you combat creative fatigue?
Strategy
Why I’m Betting on Creative Analytics to be the Next Big Thing in AdTech
With algorithms taking over audience targeting, and privacy features and regulations becoming more mainstream, creative personalization is the lever of growth that media buyers should focus on. Here's why
Tools
5 AI Tools To Help Scale Ad Production
Scaling ad production has traditionally been a time, money and effort-intensive process. But with the dawn of AI tools, it's become possible for teams of any size to scale.