Ad Systems
WTF Is Dynamic Creative Optimization (DCO)?
DCO claims to make advertiser's lives easier. But what exactly is it and how does it work?
Latest
Tools
5 AI Tools To Help Scale Ad Production
Scaling ad production has traditionally been a time, money and effort-intensive process. But with the dawn of AI tools, it's become possible for teams of any size to scale.
Strategy
How To Write Winning Ad Copy
Writing a winning ad copy is all about understanding how aware your customers are about your product and what you're selling. Here's the ultimate guide.
Ad Systems
How Can You Win A Facebook Ad Auction?
What exactly is Facebook's ad auction system? How does it work? What can an advertiser do to rank high in the auction? We break these questions down and more.