Pint AI Product Updates: Week 5

Hiya!

We're done with 1 month of updates, and today, we'll just be doing a quick recap of what has been done in the past month and what's to come.

Product Development

Based on 160+ interviews with media buyers and additional discussions with some of our design partners, we have finalized 6 categories of core elements to tag across all creatives:

• Messaging
• Themes
• Ad Hooks
• Color
• People
• Objects

Out of these core tags, 3 of them have been completed and are in testing:

• Automated people tagging: Our in-house algorithm tracks all instances of people including marketing attributes such as Emotions & Expressions, Gaze, Sex, Age Range, Person Description via object detection & tracking and more.
• Automated object tracking: For 3000+ objects, scenes and actions, our algorithm automatically detects presence, size, position (which quadrant it lies in), and temporal position (which timeslot does it occur in wrt video ads).
• Automated Messaging tracking and analysis: Our in-house algorithm tracks the performance of all copies, headlines and descriptions across ads/campaigns to identify which attributes work best—hashtags, emojis, word count, and copy strategy—AIDA, LIFT, PAS, 4C, 4U etc.

Product Design:

Our product is divided into 3 main sections:

• Overview: To display top performers and accounts stats
• Dashboards: A section for to sort and filter any number of performance and creative elements to identify top performers or to compare creatives across channels, campaigns and ad sets
• Elements: A section dedicated to the performance of each creative element on the account KPI—ROAS, CTR etc.

We should be done with the first iteration of the Elements page soon, ready to be tested out by some of you! More information on this soon.

Prospect Conversations: Europe

We've started to see increased interest from performance marketers based in Europe as well; over the coming weeks, we'll be trying to get a sense of their workflows, to understand whether they relate to the problem as deeply as we've seen in the US.

We've got a few conversations lined up, and we'll keep you updated about how they go. For all we know, media buyers in Europe might be wildly different in their outlook to what we're building!

And that's all for this edition. As always, do write in to me by replying to this email, or to Swagam (swagam.dasgupta@pint-ai.com) with ideas, criticisms or anything you think could be useful as we're designing the MVP.

Until next time.

Sourya Reddy
Co-founder, Pint AI