#PintPourings: Edition 1

Welcome to the first edition of #PintPourings! All we're doing today is taking you through how we'll be structuring the upcoming editions:

We're going to keep it simple in this newsletter. Every Monday, you'll get an issue straight to your inbox in a simple format. There are three main things we'll cover here:

1. A spotlight on the latest or most interesting developments in the ad world
2. Updates about the major things we've been up to during the past week
3. Some help that either we or those in our ad-industry circles are looking for

And that's it! Nothing more, nothing less. We might add a small list for jobs in the sector, but that's a while away. The intention of this newsletter is simple: dig up things that might be helpful for you, keep you informed about how we're getting on while building Pint AI, and hopefully build a helpful community in the process.

Upcoming Spotlight

To begin with, we have a super interesting breakdown about the rise of predictive analytics in media buying campaigns coming up. We'll be covering the what, why and how of it, so incase you're thinking of implementing predictive models, this piece might just be helpful for you. You'll get to read about this in the next edition!

Updates from Pint AI

Here's a quick 101 about us, in case you're not sure: we're building a creative intelligence and reporting tool, to identify high-impact creative elements that boost ROAS.

Who are we building this for?

While we believe that the next few years will see a majority of media buying and creative teams, regardless of industry, use creative intelligence, we're starting by focusing on media buying teams, creative strategists and management at high-growth D2C brands (retail, e-commerce and gaming specifically) and agencies.

Why now?

Well, over the last couple of years, privacy regulations (like GDPR and CCPA) as well as developments (like Apple's SKAD restrictions), have severely limited media buyers' ability to effectively target audiences.

Put this together with new ad delivery formats by ad networks (like Advantage+ campaigns on Meta) that don't let you target at all, leaves marketers like us searching for alternative levers to boost growth and ROAS.

Enter, creative intelligence. A relatively young method of performance analytics that is being pushed into the spotlight. Put simply, this involves looking at your historical (and real-time) performance across ad networks, to tell you which elements within a creative are driving results.

Questions that you will be able to answer include:

• Should the ad's subject look directly to camera?
• Does opening with branding improve performance, as compared to closing with branding?
• Which colors are the most effective at improving performance?
• What's the difference in performance in outdoor-background videos and indoor-background videos, over the last 6 months?
• What creative trends have driven the highest ROAS?

and many, many more.

So that's about it for this first edition. We'll be back next Friday with a spotlight story and updates about our work. If you have any questions, or just want to talk, do write in to me at sourya.reddy@pint-ai.com!

Have a great week ahead. Cheers!
Sourya Reddy
Co-founder, Pint AI