Ad Systems
Manual Tagging of Creative Assets: A Headache
Manual tagging of creative assets and their elements has been a key part of marketers' jobs. But is manual tagging really effective?
Strategy
Creative Analytics 107: The Right Mix of Neuromarketing & Creative Analytics
Neuromarketing findings can be tested and verified using creative analytics. Here's how.
Tools
Creative Analytics 106: The Link Between Neuromarketing & Digital Ads
Neuromarketing is an emerging field of study, that looks at how people respond to advertising and other brand-related messages. This has a deeper impact on your digital ads that you know. Here's how.
Strategy
Why I’m Betting on Creative Analytics to be the Next Big Thing in AdTech
With algorithms taking over audience targeting, and privacy features and regulations becoming more mainstream, creative personalization is the lever of growth that media buyers should focus on. Here's why
Strategy
What is Creative Analytics?
Over the last couple of years, creative analytics has been making its way to the digital marketing spotlight. But what exactly is it? And how does it help?
Tools
The 1,2,3 of Predictive Analytics
With the advent of cookie-less browsers and strict privacy regulations, predictive analytics can aid marketers in finding better results. Here's how
Tools
5 AI Tools To Help Scale Ad Production
Scaling ad production has traditionally been a time, money and effort-intensive process. But with the dawn of AI tools, it's become possible for teams of any size to scale.