What's In An Ad (#03): The Alice Effect—User-Centric Marketing with Jeric Griffin
How does changing user behaviour impact the role and day-to-day job of a performance marketer?
In this episode of What's In An Ad, host Swagam Dasgupta, CEO of Pint AI, sits down with Jeric Griffin, Performance Marketing Manager, to discuss the role of performance marketers in the ever-changing marketing landscape, changes in user behavior, the impact of personalization, uses of AI and much more.
Key topics include:
1. Understanding the impact of changing user behavior on performance marketing strategies.
2. The changing role of a performance marketer.
3. Approaches to campaign optimization in response to evolving user patterns.
4. Using simple approaches to include AI in marketers' workflows.
Whether you're a performance marketer, brand strategist, or growth marketer, this episode provides actionable insights into keeping your marketing approach agile and responsive to consumer behavior trends.
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