What's In An Ad (Ep #01): Building the Right Ad Analytics Tech Stack with Matthew Mikrut
Building an effective analytics tech stack is a necessity for any marketing team. But how do you get started?
Welcome to the first episode of What's In An Ad, a Pint AI podcast, where we dive into all things marketing—best practices, common challenges, new ideas, new tools, and the future of AdTech.
In episode one, Swagam speaks to Matthew Mikrut (Senior Manager of Growth Marketing at Ampush—A Tinuiti Company), about what goes into building a good ad analytics stack.
They dive into this problem in-depth, looking at the challenges of finding a single source of truth, how a marketer should prioritize their tools, the various jobs for which tools can be used, choosing the tools that are right for the client and problem at hand, and much more.
Watch the full podcast here:
