What's In An Ad

What's In An Ad (Ep #01): Building the Right Ad Analytics Tech Stack with Matthew Mikrut

Building an effective analytics tech stack is a necessity for any marketing team. But how do you get started?

Sourya Reddy

Sep 30, 2024

Welcome to the first episode of What's In An Ad, a Pint AI podcast, where we dive into all things marketing—best practices, common challenges, new ideas, new tools, and the future of AdTech.

In episode one, Swagam speaks to Matthew Mikrut (Senior Manager of Growth Marketing at Ampush—A Tinuiti Company), about what goes into building a good ad analytics stack.

They dive into this problem in-depth, looking at the challenges of finding a single source of truth, how a marketer should prioritize their tools, the various jobs for which tools can be used, choosing the tools that are right for the client and problem at hand, and much more.

Watch the full podcast here:

What's In An Ad (Ep #02): Making Sense of Attribution with Tom Leonard

Attribution is one of the biggest challenges that marketers face today; how do you make sense of it as privacy and AI reshape the marketing landscape?

Manual Tagging of Creative Assets: A Headache

Manual tagging of creative assets and their elements has been a key part of marketers' jobs. But is manual tagging really effective?

Pint AI Product Updates: Week 15

Finalizing a release schedule

Marketing Attribution Made Simple: Part 2

Marketing attribution comes with its own share of problems. Here's a quick look at these problems and efforts that can be made to minimize their impact

Read more

What's In An Ad (Ep #02): Making Sense of Attribution with Tom Leonard

Manual Tagging of Creative Assets: A Headache

Pint AI Product Updates: Week 15

Marketing Attribution Made Simple: Part 2